Now following the crowd is not compulsory but it won’t do any harm to know what’s in vogue when it is. These visual trends have been all the buzz this past year, and they influence advertising, visual communication and design a lot.
Virtual reality and 360 technologies have taken us out of two dimensions into three. This trend immerses the viewer into the picture and develops emotionally shared images to enjoy.
This trend displays simple, funny, raw and playful traits of the average human being. It is a foom of expression that is changing visual representation.
This type of visual representation appeals a lot to younger people as it tries to capture raw, edgy, unfiltered moments. This storytelling dynamic rips through social media noise and presents a strong point.
Now image creators are breaking free form the restriction of color palettes and creating something new. This trend has allowed color to be used richly in a way that wasn’t possible before. It brings excitement and intensity.
The image of female representation is not left out in these new trends. The gritty woman is represented as a reminder that should not be underestimated.
You must have seen these trends in your favorite advert this year and that is because of how captivating it has been. Don’t miss out on all the hype and integrate them into your own work if possible.